How to Use Promo Codes

09/16/2025

Promotion Tools

Summary

What are the key steps and requirements for creating a Promo Code on TikTok Shop Seller Center?

  • Sellers must access Seller Center > Promotions > Promotion Tools > Promo Code > Create, then enter a unique 2-8 character code (letters/numbers), set a promotion name, validity (10 min–365 days), and discount rate (5%-50%) with minimum $0.50 off.
  • Promo Codes can apply to entire shops or specific products (1-1,000 items), set minimum spend, max discount, total redemptions, and limit claims per customer to one if desired.

What common issues might prevent a Promo Code from being successfully created, and how can sellers resolve them?

  • Codes fail if they are shorter than 2 or longer than 8 characters, violate TikTok’s Text Safety Guidelines, or are not unique among all sellers’ upcoming/ongoing Promo Codes in the country.
  • Sellers should ensure compliance with these rules and uniqueness to avoid submission errors.

How can sellers manage and modify Promo Codes after creation, and what limitations exist?

  • Sellers can edit upcoming Promo Codes fully except the claim code; ongoing Promo Codes can only have their promotion period extended or redemption quantity increased.
  • Promo Codes can be deactivated anytime, and sellers can duplicate existing codes to quickly create new ones.

What should sellers know about Promo Code redemption by customers and related error messages?

  • Customers may see errors like "Invalid Code," "Code has expired," "Already redeemed," or "Fully redeemed" indicating non-existence, expiration, repeated use, or usage limit reached.
  • Once usage limits are reached, codes cannot be redeemed further; deactivated codes remain redeemable if claimed before but not after expiration or limit.

Are Promo Codes stackable with other seller coupons, and how are cancellations or returns handled?

  • Promo Codes cannot be combined with other seller coupons; customers must choose either a Promo Code or a coupon per order.
  • If orders using Promo Codes are canceled or returned, the usage count is adjusted to reflect actual usage, freeing up redemptions.

Creating a Promo Code

Entrance
  • Visit Seller Center > Promotions > Promotion Tools > Promo Code > Create
image
Enter basic information
  • Promotion name
  • Claim code:
    • Create your own code: Enter 2-8 numbers (0 to 9) or letters (A to Z). The claim code can have a maximum of 12 characters including the default prefix.
    • Generate code: TikTok can also auto generate the code for you
  • Promotion validity period: The promotion must be longer than 10 minutes and less than 365 days.
  • Discount Rate Requirements:
    • The discount rate must be set between 5% and 50%.
    • The minimum discount value must be at least $0.50.
    • The maximum discount must be equal to or greater than the coupon value, calculated as minimum spend × discount rate.
image
image
Note: You may fail to submit a promo code if:
  • The number of characters filled is lower than 2 or exceeds 8
  • The code is not compliant with GNE's Text Safety Guidelines
  • The code is not unique among all upcoming and ongoing Promo Codes created by all TTS sellers in the country
Discount Setting
  • Discount type: Amount off or Percentage Off
  • Minimum spend
  • Maximum discount per order
  • Apply to Entire Shop or Specific Products: Minimum 1 product, maximum 1,000 products
  • Total Redemption: Set a limit on the maximum number of usage
  • Estimated Spend: Discount amount x Total Redemption
  • Number of claims per customer: Tick the box if you want each customer to enjoy the Promo Code once.
image
Share the Promo Code
  • Once the Promo Code is successfully created, sellers can share the Promo Code by using copy-and-paste.
  • Share the Promo Code with your customers during the set promotion period to ensure that customers are able to redeem the Promo Code.
image
image

Manage Promo Code

Entrance
  • Visit Seller Center > Promotions > Promotion Tools > Manage your promotions
image
To manage a Promo Code on the Seller Center PC, visit Manage your promotion to view the details of ongoing, upcoming and deactivated promotions.
  • Click Edit: To edit upcoming promotions, all promo code settings can be edited, except the the claim code. To edit ongoing promotions, only the promotion period can be extended and the redemption quantity can be increased.
  • Click Deactivate: To end an upcoming or ongoing promotion
  • Click Duplicate: To copy and paste the Promo Code setting to help you quickly set up another one.

Customer Display & Redeem

[Internal]Deals PanelEnter Promo CodePromo Code Applied
This content is only supported in a Feishu Docsimage
image
image
Customer has claimed more than 1 deal from a sellerCustomer adds multiple Promo Code
image
image

FAQs

  1. Can sellers create Promo Code on TikTok Shop Seller Center App?
No, we do not support Promo Code on TikTok Shop Seller Center App. Please visit Seller Center PC to create, view and manage Promo Code.
  1. How many Promo Code can be created at the same time?
There is no limit to creating a Promo Code, as long as the code is unique among all upcoming and ongoing Promo Codes.
  1. How can I change the first 4-chracter prefix on my Promo Code?
The 4-character prefix is displayed by default for each seller. It is based on the first 4 characters of the shop name and cannot be customized.
  1. Why can't I successfully create a claim code?
If you are unable to generate a claim code, please check the possible reasons below:
  • The number of characters or numbers filled is lower than 2 or exceeds 8
  • The code is not compliant with TikTok's text safety guidelines
  • The code is not unique among all the upcoming and ongoing Promo Codes created by all TikTok sellers in the country.
image
  1. My customers cannot redeem the Promo Code, what do the error messages mean?
There may be a few reasons why a customer cannot redeem your Promo Code and here are some of the error messages that may appear on TikTok app.
  • Invalid Code - The code does not exist
  • Code has expired - The code has expired
  • You've already redeemed this promotion - Repeated redemption
  • The code has been fully redeemed - Promotion has reached the usage quantity limit
  1. What happens when the Promo Code usage quantity has reached the limit?
The Promo Code is based on a first come first serve basis and customers will no longer be able to redeem the Promo Code once the usage quantity limit is reached.
  1. Can customers use my Promo Code after I deactivate them?
Promo Codes that have already been claimed by customers can still be redeemed regardless of the Promo Code status. However, these Promo Codes cannot be used if the usage quantity is reached or after the expiration date.
  1. For orders that have applied Promo Code and resulted in cancellation or return, will the Promo Code usage quantity be updated?
Yes, in the case of order cancellation or returned, the Promo Code usage quantity that was deducted will be updated to the actual usage amount.
  1. Can the Promo Code be used with other seller coupons in the same order?
No, the Promo Code cannot be stacked with other types of seller coupon. If sellers have multiple seller coupons and Promo Code ongoing, customers will only be able to apply either one seller coupon or one Promo Code for the order.
PreviousTarget CouponsNext Creator LIVE Flash Deal

You may also be interested in