What is Shipping fee discount?

The Shipping fee discount is a promotional feature that allows sellers to offer free shipping to customers for both seller-fulfilled inventory and FBT inventory. Sellers can configure free shipping through the Seller Center by selecting a custom threshold, shipping type, and inventory type. However, FBT inventory free shipping offers shoppers free shipping on specific products or all products, regardless of the order value, meaning sellers can't set up a free shipping threshold. This promotion is entirely at the seller’s discretion and can be adjusted or removed at any time.
Starting March 28, 2025, only one store-wide Shipping fee discount—the one with the lowest spend threshold—will remain active, while all others will be deactivated to comply with the new rules. Since only the lowest-spending discount applies when multiple shipping promotions are active, this change will not impact your promotions strategy or sales. To align with the new rules, existing and upcoming promotions using “All shipping options” and/or “Apply to all inventory” settings will automatically be split into multiple activities Rest assured that this change will not impact your existing promotions strategy or sales.

What is Store-wide Shipping fee discount?

A Shipping fee discount is classified as Store-wide if it meets the following criteria:

1. The promotion runs for an indefinite period.
2. It applies to standard shipping options.
3. It covers all regions where the store ships.
4. It applies only to seller-fulfilled inventory.
5. It includes all products in the store.
6. It has either a minimum spend requirement or no minimum purchase requirement.

The benefits of using Shipping fee discounts?

• Seller shipping discounts can increase your basket size and help make buyers' purchasing decisions easier.
• Offer your customers subsidised shipping on selected products, minimum basket sizes or storewide.
• More visibility! The Free Shipping label helps your products stand out and appear more attractive.
• Notes on use:
  • First calculate shipping subsidy from TikTok Shop, and then shipping fee discount
• To qualify:

1. Account Balance > 0
2. Account has passed probation

How to create Shipping fee discount

Entrance

• Seller Center->Marketing-> Promotions-> Shipping fee discount -> Create

Basic Information

• Promotion Name
• Period
  • Indefinite
  • Specific period
• Pro Tip:
  1. Set your period to indefinite and be more competitive all year round, or a specific duration to create a sense of urgency
• Shopping type
  • Standard shipping only
  • Express shipping only
  • Sellers that want to offer free shipping for all shipping options can create separate promotions for Standard Shipping and Express Shipping.
• Shipping Area
  • All areas - "All areas" refers to all shipping regions specified in the seller's shipping template, as well as all locations where Fulfilled by TikTok (FBT) is available.
  • Specific areas
• Discount settings
  • Free shipping
• Pro tips:
  2. Make sure your subsidized shipping fee does not cost more than your order value. This will result in a negative balance
• Promotion Criteria
  • None (This is the only available option for FBT inventory and will be auto selected )
  • Minimum spend
    • Note: The minimum spend refers to the order subtotal, calculated as the combined PDP prices of all purchased items.

The PDP price is the price after item-level discounts, including but not limited to:
In other words, the free shipping threshold is calculated before any cart-level promotions are applied, such as (but not limited to) Coupons, Buy More Save More, or Promo Codes.

• Minimum quantity of items

• Pro Tip:
  3. Set your minimum spend slightly higher than your average order value. Get your buyers to spend more!
  4. The minimum threshold only applies to "entire shop"
  5. Shipping fee discounts with no promotion criteria supercede promotions with a minimum spend threshold, which supercede promotions with a minimum quantity of items.
• Inventory Type
  • Only applied to seller-fulfilled inventory
  • Only apply to Fulfilled by TikTok (FBT) Inventory
• Select Products
  • All products
  • Specific Products

Pro Tip:

1. When "Specific product is chosen", minimum threshold is not supported

How to view, edit and terminate Shipping fee discount

Entrance

• Seller Center -> Marketing -> Promotions-> Manage my Promotions

Check, Edit or Terminate the Promotion

• Edit
  • Store-wide Shipping fee discounts: you can edit the promotion criteria between None and Minimum Spend, and/or the minimum spend threshold. Since Store-wide Shipping fee discounts are capped at a max of one per store, you cannot duplicate an ongoing one.
  • Other ongoing Shipping fee discounts: you can add or remove products, but not edit other settings.
• Deactivate
• Duplicate

Tips: Actions that can be performed in each status

Status	Action
Upcoming	Edit\Deactivate\Duplicate
Ongoing	Edit\Deactivate\Duplicate
Deactivate	Duplicate
Expired	Duplicate

Ho customers see the Shipping fee discounts

FAQ

• Can I create multiple Shipping fee discounts?
  • For Non-Store-Wide Free Shipping: Yes, you can create multiple Shipping fee discounts. However, only one will apply per product at a time, with the promotion offering the lowest threshold taking precedence.
• Can customers stack multiple Shipping fee discounts together?
  • Shipping fee discounts can be combined with other types of promotions. However, only one Shipping fee discount will apply per product at a time. If multiple Shipping fee discounts are available, the one with the fewest restrictions or lowest spending requirement will be applied. Additionally, TikTok Shop may fully or partially fund Shipping fee discounts based on specific criteria outlined in the Co-Funded Free Shipping program.
• Do Shipping fee discounts apply to inventory that's Fulfilled by TikTok?
  • If you are enrolled in FBT, you can decide whether your Shipping fee discount applies exclusively to seller-fulfilled inventory or FBT inventory. If you want free shipping to cover both, you must create two separate promotions—one for seller-fulfilled inventory and another for FBT inventory.
• Why was a shipping fee charged even though the final order total was above the threshold?
  • Our system checks whether the order meets the minimum spend before applying cart-level promotions such as Coupons or BMSM.

For example, if your free shipping threshold is $30 and a customer's order looks like this:

• Original product price: $40
• Product discount: -$10
• Seller coupon: -$3

The system calculates eligibility using the subtotal after product discount only → $40 - $10 = $30.
In this case, the order subtotal before coupon is below the threshold, so it qualifies for free shipping, even if the final price after coupons appears not to meet the threshold.