Overview of LIVE Giveaway created by Creators

LIVE Giveaway (created by Creators) allows you to run prize giveaways that you set up yourself during a TikTok Shop LIVE session. You provide the prizes and manage shipments for these giveaways. This is different from LIVE Giveaways that are created by sellers, which are created and managed by the sellers.

Benefits of LIVE Giveaway

LIVE Giveaway can help you:
Increase LIVE engagement and views by providing exclusive prizes, comment tasks, and countdowns
Grow LIVE participation and sales by attracting the attention of existing and new audiences in your LIV

How to Set Up LIVE Giveaway as a Creator before LIVE session

Click on LIVE GiveawaySelect Your own choice. This is a new experience designed for creators to set up their own LIVE Giveaways.
Set up your giveaway by inputting the quantity of giveaways, how to participate, and countdown.
Click on "how to participate" and you'll have four different options to choose from.

1. Follow me requires viewers to become your followers
2. Comment requires viewers to comment during the Giveaway
3. Minimum watch time requires viewers to start a timer during the Giveaway. The minimum watch time can be customized; however, watch time must be set to be less than the Countdown timeframe in the previous screenshot.
   1. Also note that viewers can start the watch time timer during LIVE, leave the session, and as long as the viewer comes back before the watch timer goes to 00:00, they're eligible to participate in the Giveaway.
4. You can also allow everyone to participate in the Giveaway.

Once you're done setting up Giveaway, click on Save to finish the Giveaway set up process.
Your newly saved product will show up in your LIVE Giveaway which you can publish during a LIVE session.

How to Set Up LIVE Giveaway as a Creator during LIVE session

Click on LIVE GiveawayClick on Create New if you want to create a new Giveaway, or select one from the list below.
If you click on Create new, you will be met with the choice to create your own. Follow the experience to set it up.
Once you're ready, hit Publish and Confirm.

How to Set Up LIVE Giveaway in LIVE Manager

Log into LIVE Manager; go to Giveaway in the LIVE console and click on +Create giveawaySelect Your own choice to create your own Giveaway prize. Type in the prize detail and click on Next.
Select the total number of winners.
Select participation tasks to join Giveaway as a viewer. You can select "Comment", where viewers must comment during Giveaway. Select "Follow host" for viewers to follow you. Or select "Minimum watch time" which indicates how long viewers must watch your LIVE to participate. Please note that Minimum watch time must be set at least 2 minutes shorter than the giveaway duration.
*Also note that viewers can start the watch time timer during LIVE, leave the session, and as long as the viewer comes back before the watch timer goes to 00:00, they're eligible to participate in the Giveaway.
Set a duration for the Giveaway. Click Finish.
Check the agreement to U.S. Guidelines box and then hit Create.

1. Is there a minimum requirement to receive the option to create Giveaways as creators?

Yes, the minimum threshold is a Promotion Performance Score (PPS) of 4 or higher.

2. Who is responsible for fulfillment?

For Giveaways created and managed directly by creators, the creators are solely responsible for fulfilling them. It is important to understand that giveaways establish a significant level of trust between the creator and the viewer. If this trust is breached, TikTok Shop reserves the right to remove the creator's access to LIVE Giveaways.