Tiktok Shop Academy

TikTok for Shopify: Auto-Post Shoppable Photo

01/21/2026

App & Service StoreMy App & Service

Summary

What is the TikTok Shop Instagram Sync feature and how does it benefit sellers?

  • It automatically imports Instagram photos and carousels from the past 12 months to TikTok Shop, converting them into shoppable posts with product links, saving sellers time on content creation and boosting product discoverability.
  • This automation maintains consistent content flow on TikTok Shop, helping sellers engage shoppers regularly and drive sales growth without manual posting.

How do Instagram product tags get mapped to TikTok Shop products, and what are the tagging limitations?

  • The system matches Instagram product tags to equivalent products already listed in the seller’s TikTok Shop catalog, creating direct "Buy Now" links only for those matched products.
  • Up to 10 product tags per post are supported; if an Instagram post has more than 20 tags, priority is given to products existing in TikTok Shop, ensuring relevant tagging but limiting excess tags.

What are the key steps for sellers to enable and manage this Instagram syncing feature on TikTok Shop?

  • Sellers must fill out an opt-in form to authorize syncing of their last 12 months of Instagram content; syncing begins within 72 hours after submission.
  • Content posting frequency and timing can be customized via TikTok for Shopify app under Shop Settings > Shoppable content, with defaults set to 5 posts per day at 12:00 PM PT.

What types of Instagram media are supported for syncing, and what are the current limitations?

  • Single photos and photo carousels are fully supported and synced as shoppable posts; mixed carousels keep photos but exclude videos.
  • Instagram videos and Reels are not yet supported but are planned for future updates; currently, audio is auto-selected from TikTok’s approved music bank with customization coming soon.

What privacy and control options do sellers have regarding this feature?

  • Sellers authorize TikTok Shop to repost Instagram content for account management and communications but can revoke authorization and opt out anytime by contacting their Account Manager.
  • Personal information is used solely for essential communications, ensuring seller data privacy during the syncing process.

Product Overview

Turn your Instagram aesthetic into sales on TikTok Shop without lifting a finger.
Please note: This feature is currently available for specific sellers in the US. Don't see it? Stay tuned—we're expanding access soon.

Benefits

  • Effortless Content Creation: You’ve already done the hard work of curating a beautiful Instagram feed; we simply bring those assets over to TikTok so you can focus on running your business.
  • Instant Shoppability: We don't just move your photos; we automatically turn them into Shoppable Photos complete with product links, making it easier for shoppers to discover and buy.
  • Consistent Growth: Keep your TikTok Shop active and engaging with a steady stream of content, helping you reach more shoppers and drive GMV through automated posting.

How It Works

  1. To Get Started:
    1. Fill out this form to opt-in for this feature.
      1. Callouts:
        1. Once the form has been submitted, we will start syncing within the next 72 hours.
        2. By completing this form, you authorize us to repost your Instagram content to your linked TikTok Shop account(s) from the last 12 months.
        3. Privacy Note: Your details will be used for account management and essential communications. Please check that your information is correct.
        4. You may revoke these authorizations and opt-out of this feature at any time. To do so, please contact your Account Manager directly to process your request.
  2. To Manage: Navigate to TikTok for Shopify app > Shop Settings > Shoppable content
    1. You can customize how many posts you want to go out per day (default is 5) and set a preferred posting time (default is 12:00 PM PT).image.png
  3. Automated Tagging & Mapping: Sit back and let the system work. We pull your images, captions, and hashtags automatically.
    1. If the IG post has a product tag, we look for that matching Product ID in your TikTok Shop and create a direct "Buy Now" anchor link.
Summary of Supported Media:
Media TypeSupported?Note
Single Photos✅ YesFully supported.
Photo Carousels✅ YesFully supported.
Mixed Carousels⚠️ PartialPhotos are kept; videos are removed.
IG Video❌ NoComing soon.
Reels❌ NoComing soon.

Tips

  • Maximize Your Tags: We support up to 10 product tags per post on TikTok Shop. If your original Instagram post had more than 20 tags, we will prioritize the products that exist in your TikTok catalog first.
  • Music Matters: Your photos are converted into formats with auto-selected sounds from our approved music bank.

FAQ

  1. Who is this product for? This feature is currently available for specific sellers in the US. Don't see it? Stay tuned—we're expanding access soon.
  2. How do Instagram product tags get mapped to TikTok Shop? Mapping means we first identify the products tagged in your Instagram content and then match them to the equivalent products in TikTok Shop, assuming you already listed those products on TikTok Shop (TTS). After syncing and posting the content to TTS, only products that are listed on TikTok Shop will be tagged.
  3. How many posts will be posted per day? By default, the system posts 5 posts per day to avoid spamming your followers. However, you are in the driver's seat—you can adjust this setting in your configuration to post anywhere from 1 to 20 posts per day.
  4. Does this work for Instagram Reels? Currently, this feature is optimized for syncing Photos and Carousels. We are working on bringing video syncing (Reels) to you soon!
  5. Can I choose my own music? Currently, the audio is auto-selected from our approved music bank. However, we are hard at work expanding our customization features!
  6. How many months of content does TikTok Shop pull from my Instagram account? We currently ingest the most recent 12 months of data from Instagram at the time of account authorization. Older content beyond this window will not be synced.
  7. Can we add shop tags on TikTok Shop? Shop tagging is not currently supported. We plan to support shop tags in the near future.
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