TikTok for Shopify - Auto Post Shoppable videos

12/05/2025

Video Tips

Summary

What is the automatic video sync and auto-publish feature for TikTok Shop merchants using Shopify, and how does it work?

This feature automatically syncs eligible Shoppable Videos from Shopify to a linked TikTok Shop account and auto-publishes 1-2 videos daily by default, based on a customizable posting schedule including time, frequency, and time zone.
Videos sync once only, link to active products, and prevent duplicates across multiple TikTok Shop accounts; syncing is continuous for new eligible videos.

What are the eligibility requirements and key rules merchants must follow to use auto-sync and auto-publish for Shoppable Videos?

Videos must comply with TikTok Shop’s responsible business, safety, community content, product compliance, and product eligibility guidelines; videos linked to products already having a video won’t sync again.
Merchants must link their TikTok Shop account before enabling auto-sync; otherwise, auto-posting remains disabled and a prompt appears to complete account binding.

How can merchants set up, customize, and manage their auto-sync and auto-publish settings for TikTok Shop videos?

Setup involves linking TikTok Shop in Shopify’s TikTok App, enabling Auto-Publish Videos, and configuring daily video count, posting times, and time zone under Shop Management → Shop Settings → Videos.
Videos can be managed via Shop Management → Shoppable Video → Manage Videos, where merchants can edit captions, hashtags, schedule times, publish immediately, or bulk edit eligible videos (not published ones).

What should merchants know about managing video statuses, editing restrictions, and troubleshooting within the auto-publish system?

Videos have statuses like Posted, Scheduled, Ready to Post, Not Eligible, or Upload Failed; only Scheduled or Ready to Post videos can be edited, while published videos cannot.
If a video upload fails, hovering over the error tooltip reveals the issue; merchants should ensure correct time zone settings to avoid posting delays and can pause auto-posting anytime by disabling the feature.

What are the implications or benefits of using the auto-sync and auto-publish feature for TikTok Shop sellers?

Automating video posting saves time, ensures consistent content flow, and helps maintain engagement by scheduling posts at optimal times without manual intervention.
The feature’s gradual rollout means some merchants may not see it immediately; linking accounts and following guidelines early prepares sellers to leverage this tool fully once available.

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NOTE: This document has a full feature preview. The automatic video sync and auto-publish capabilities will be gradually rolled out to all merchants.

This article explains how automatic syncing and auto-publishing of Shoppable Videos work for merchants using the TikTok App for Shopify with TikTok Shop. You’ll learn how videos sync, how auto-posting works, eligibility rules, setup steps, scheduling options, and how to manage your content.

Overview

With this new feature, your existing Shoppable Videos from Shopify can automatically sync to your linked TikTok Shop Seller Center. Once synced, videos can be automatically published to your TikTok Shop account based on your configured posting schedule.

Each video syncs only once.
Videos sync to only one TikTok Shop account, preventing duplicate posts across multiple accounts.

Feature Rules

Default Behavior

Starting December 18, the system automatically syncs your Shopify Shoppable Videos to your linked TikTok Shop account.
If you have already linked a TikTok account, you will see a homepage banner in the TikTok App for Shopify prompting you to adjust auto-sync settings.
If your TikTok account is not linked, the banner will prompt you to complete TikTok official account binding before adjusting any sync settings.
Sellers will also see a warning message requiring TikTok account binding before turning ON auto-sync.
The system automatically auto-publishes 1 or 2 videos per day unless you change the settings.

Adjustable Options

You can customize:

Number of videos posted per day
Preferred posting time(s)
Time zone
Auto-publish (enable/disable)

Eligibility

Only qualified videos sync and post. Videos must meet TikTok Shop guidelines, including:

Responsible-business and safety requirements
Community content and product compliance rules
Product eligibility rules
- If a product already has a video, the system will not attach a new synced video.

How Auto-Sync & Auto-Post Work

Video Syncing

Videos sync automatically from your Shopify store to your TikTok Shop Videos Manager.
Only videos linked to active, valid products will sync.
Syncing is continuous—new eligible videos will be fetched automatically.

Scheduling & Auto-Publish

If auto-posting is enabled:

Videos will publish automatically according to your daily posting schedule.
You can adjust posting times at any time.

How to Enable Auto-Post

Go to Shopify → TikTok App
Navigate to Shop Management → Shop Settings → Videos
Click Link TikTok Account and select your TikTok Shop account
Toggle Auto-Publish Videos ON
Configure your desired posting settings:
- Videos per day
- Posting time(s)
- Time zone
Click Save

Demo video:

How to Manage Videos

Go to: Shop Management → Shoppable Video → Manage Videos
Here, you can browse videos by status:
- Posted
- Scheduled
- Ready to Post
- Not Eligible
For each video, you can:
- Edit captions
- Add hashtags
- Adjust scheduled posting times
- Publish immediately
Use Bulk Actions to edit or publish multiple videos at once.

Feature Details

Below is the full breakdown of all Auto-Post Shoppable Video functions.

Homepage Guidance (Things-To-Do Banner)

Item	Details
Purpose	Guide merchants through account linking and setup
Banner States	• Link TikTok Account – prompts account connection • Ready to Post – shown after account is linked
Actions Available	• Link TikTok Account • Dismiss • Go to Manage Videos
Behavior	Once dismissed, the banner remains hidden (stored in local storage).

Shop Settings — “Videos” Tab

Item	Details
Location	Settings → Videos
Functions	• Enable/disable auto-posting• Choose TikTok account• Select number of videos per day• Set posting time & time zone• Save configuration
UI Behavior	• After saving, the settings become read-only.• Merchant must click Edit to make changes.
Account Requirement	If no TikTok account is available, a prompt appears and auto-posting stays disabled.

Manage Videos Page

Item	Details
How to Access	• Home banner• Left-side navigation• Settings → Manage Videos
Page Banner	Dismissible guidance banner (remains hidden once dismissed; stored locally).
Video Table Includes	• Status: Posted / Scheduled / Ready to Post / Upload Failed / Not Eligible• Product bindings• Pagination (10 videos per page)• Error tooltips
Empty/Error States	• No videos• Auto-post disabled• No eligible videos
Video Preview	Clicking a video thumbnail opens a portrait video preview using the built-in video player.

Editing Video Details

Item	Details
Fields Available	• TikTok account selection• Caption (max 2000 characters)• Hashtags (max 1000 characters)• Scheduling options• Time + time zone selection
Editing Rules	• Published videos cannot be edited• Scheduled videos show Save and Publish• All required fields must be completed

Merchant Tips & Important Notes

You must link your TikTok account before enabling auto-posting.
You can update posting frequency, posting time, or time zone anytime.
Dismissing guidance banners only hides them; it does not affect posting.
If a video upload fails, hover over the error tooltip to see the reason.
For scheduled videos, ensure your time zone is correct to avoid posting delays.

Frequently Asked Questions (FAQ)

Q: What happens if I disable Auto-Post? A: All scheduled posts stop until you re-enable Auto-Post.

Q: Can I edit videos that are already published? A: No. Only Ready to Post or Scheduled videos can be edited.

Q: Why don’t I see the Videos tab in Settings? A: This feature is controlled by a configuration switch and may not be enabled for all merchants yet.

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