Tiktok Shop Academy

Chat Coupon

05/12/2026

Promotion Tools

Summary

What is a Chat Coupon on TikTok Shop and how does it benefit sellers?

  • Chat Coupons are private, customizable coupons created in Seller Center and shared directly via chat to specific customers, helping to boost conversions by targeting users who are inquiring or need encouragement to complete a purchase.

How can sellers create and configure a Chat Coupon promotion?

  • Sellers create Chat Coupons via Seller Center > Marketing > Promotions > Chat Coupon, entering details like coupon name, claim period, and discount rate (5%-99% starting Sept 30, 2024), with the display channel fixed as Inbox.

What is the process for sending Chat Coupons to customers through the chat tool?

  • Sellers use the coupon workbench in Seller Center to view valid coupons, select the desired Chat Coupon, and send it directly through the chat; customers receive and auto-claim the coupon, which also appears in their app’s coupon list.

Are there any limitations on sending Chat Coupons to customers?

  • Sellers can only send ongoing coupons to active chats, with no daily limit on the number of coupons shared; however, coupon claims are governed by the claim logic set during coupon creation.

What are the key implications for sellers using Chat Coupons on TikTok Shop?

  • Chat Coupons enable personalized promotions that can directly engage customers in conversation, increasing the likelihood of purchase completion and providing sellers with a targeted marketing tool integrated into their customer service workflow.

What is Chat coupon?

Chat coupons allow you to create a private coupon for a specific user. You can generate Chat Coupons via the Promotional Tools section in TTS Seller Center, and use the chat tool as the channel to share them directly with your customers. When you use the chat tool to communicate with your customers, you can send the coupon in the chat directly

The benefits of using Chat Coupon

You can share coupons specifically for a customer, and can promote conversion when there are customers who are currently inquiring or need a push to finish the order.
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How to create a Chat Coupon promotion?

Step 1 : Entrance

Seller Center > Marketing> Promotions > Chat Coupon > Create
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Step 2: Enter promotion information

Basic Information
  • Coupon Name: Enter coupon name, max. 50 characters.
  • Claim Period: Select the date range and time of the promotion.
  • Display Channel will not be changeable and will be fixed as Inboximage.png
Coupon Settings
  • Coupon settings will be as customizable as regular coupon creation.
  • Discount rate: Starting September 30th, 2024, the range will be adjusted to 5% to 99%.
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Step 3: Sending Chat Coupon Through inbox

The coupon workbench displays all the valid regular coupons and Chat coupons under the current shop. Customer service agents can filter and view coupons here.
  • The coupon workbench can be expanded and closed by clicking on the icon.
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  • You can click the coupon to jump to the coupon detail page.
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  • Find the corresponding coupon and click the "Send" button on the coupon to send the coupon card to the customer, and the customer can claim the coupon directly.
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*Please note all accounts and data shown in the screenshots above are fictional examples for reference only and do not represent promises or predictions of actual outcomes.

C-End Display

  • Coupon will be shareable through chat and will be displayed for the users when sent by the sellers
  • Coupon will be then made available to see also through the coupon list of the customer's app
  • Coupon will be auto-claimed by the customers when sent by the sellers
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FAQ

  1. Who can Sellers send the coupon to, and is there a daily limitation?
Sellers are only able to send ongoing coupons to chats that are active. The chat tool doesn’t limit the number of coupons being shared, but will follow the claimable logic defined during the coupon/voucher creation process.
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