Product Overview

Buy More Save More is a seller-funded promotional tool designed to reward customers for purchasing larger quantities. With this tool, you can set tiered discounts on specific product collections, incentivizing shoppers to add more items to their cart to unlock the savings (e.g., "Buy 2 items, save 10%").

Key Benefits

• Increase Average Order Value (AOV): Motivate shoppers to increase their basket size to reach your discount thresholds.
• Encourage Cross-Selling: Drive sales across your catalog by grouping complementary products (e.g., shampoo and conditioner) that buyers need together.
• Drive Volume Sales: Incentivize shoppers to "stock up" on essentials or buy in bulk, helping you move inventory faster.

How to create Buy More Save More promotion

Step 1: Go to Seller Center > Marketing > Promotional Tools > Buy More Save More > Create
Step 2: Enter promotion information

• Promotion Type: Order amount or Quality of items
• Promotion Name: A unique name to help you manage the promotion
• Promotion Period: Select the date range and time of the promotion.
• Eligible customers:
  • All Customers (Default): Available to every shopper. This setting applies to all legacy promotions created before customer segmentation was available.
  • New Customers: Shoppers who have never purchased from your shop before.
  • Existing Customers: Shoppers who have completed at least one purchase from your shop in the past.
  • Repeat Customers: Loyal shoppers who have completed two or more purchases from your shop.

Note on visibility: If you select a specific segment (e.g., "New Customers"), the promotion will only be visible to and obtainable by shoppers who meet that criteria. Ineligible customers will not see the offer in your shop.
Marketing best practice: Segmented promotions are only visible to eligible shoppers, so be mindful mentioning them in LIVE or Short Videos. If viewers cannot see the deal, it may cause confusion.

• Discount settings
  • Tier: Define your discount levels by entering the minimum Quantity (how many items must be bought) and the discount Amount (the reward). Use the second tier to reward bulk purchases. For example, if Tier 1 is "Buy 2, Save 5%," make Tier 2 "Buy 3, Save 10%" to encourage shoppers to add just one more item to their cart.
  • Usage Limits: You can control your budget by toggling on "Limit the number of times this promotion can be used in total" This differs from the "Limit to one per customer" setting, as it caps the total number of redemptions across all shoppers.

Configuration Rules:

• Range: You must enter a value between 100 and 100,000. (Default: 1,000).
• High Volume: If you plan to offer more than 100,000 redemptions, simply turn off the toggle to allow unlimited usage.
• Editing Active Promotions
  • Upcoming Promotions: You can freely edit the usage limit to any valid number.
  • Ongoing Promotions: You can increase the limit or disable the toggle (make it unlimited). You can't decrease the limit on an active promotion.

Deactivation & Reporting Once the specified number of redemptions is reached, the system will automatically deactivate the promotion. You can view the final usage count on the promotion details page, where the status will reflect that the campaign ended because the usage limit was met.

• Eligible Product(s) : You can select products involved in existing BMSM promotions, but a "Promotion already applied " warning will appear. Hovering over this warning reveals the overlapping promotions and clarifies that the higher discount takes priority during the conflict period
  

Managing Your BMSM Promotions

Once your promotion is created, you can manage it using the following actions:

• Edit: Modify the settings of upcoming or ongoing promotions.
• Deactivate: Immediately stop an ongoing promotion or cancel an upcoming one.
• Duplicate: Clone the settings of a past or existing promotion to quickly set up a new campaign.

FAQs

• How many tiers can I set for Buy More Save More promotions?

Sellers can set up a maximum of 2 tiers of X items and get Y% discount promotion.
Examples:Tier 1: Buy 2 items and get 20% discount
Tier 2: Buy 3 items and get 30% discount

• What's the difference between Tier 1 and Tier 2 discounts?

Tier 2's purchase quantity and percentage discount must be greater than Tier 1's.
Positive examples:Tier 1: Buy 2 items and get 20% discount
Tier 2: Buy 3 items and get 30% discount
Negative example:Tier 1: Buy 4 items and get 30% discount
Tier 2: Buy 2 items and get 20% discount

• How many times can a buyer claim a Buy More Save More promotion?

Sellers can choose whether each buyer can claim the activity once or more than once.
If the Seller has set a limit of one claim for each buyer, the buyer is unable to see the BMSM promotion after it has been successfully paid.

• Can I select store-wide to participate in the promotion?

No. You can select up to 1000 products.

• Are there any restrictions on product selection?

Products that have already participated in Flash Deal within the same time period can no longer participate in BMSM promotion.
A product can only participate in one BMSM promotion at the same time period.
Buyers will only see the BMSM promotion with the lowest discount if there are multiple BMSM promotions created.

• Why can't I create BMSM promotions?

If there are currently 10 ongoing and upcoming Seller BMSM events in your store, or your store account is facing a negative account balance

• What happens if a buyer is eligible for two different Seller BMSM promotions?

A buyer can enjoy different Seller BMSM offers in one order. For example, if a buyer buys four different products, namely products A, B, C, and D.
Products A & B are eligible for BMSM 1.
Products C & D are eligible for BMSM 2.
The buyer will enjoy both BMSM promotions.